You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Bob_Long" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="Bladezilla HC Awards Committee" missing="" />
      <page ns="0" title="Bladezillas Fundraiser" missing="" />
      <page ns="0" title="Bladezillas HC Annual Awards Ceremony and Dinner" missing="" />
      <page pageid="81" ns="0" title="BeeZee" />
      <page pageid="71" ns="0" title="Beer Duty" />
      <page pageid="209" ns="0" title="Beltzilla" />
      <page pageid="91" ns="0" title="Bladezilla Crest" />
      <page pageid="89" ns="0" title="Bladezilla Shield Logo" />
      <page pageid="26" ns="0" title="Bladezillas" />
      <page pageid="193" ns="0" title="Bob Beardmore" />
    </pages>
  </query>
</api>